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The Art of Letting Go: How Inspiration Finds Its Way

Noa Goffer

In our chat with Noa Goffer, we delve into her creative process, guided by Picasso's wisdom: “Inspiration exists, but it has to find you working.” Goffer, an accomplished Tel Aviv-based illustrator, shares her thoughts on the art of creation and her fearless exploration of the blank page, where trust and joy spark imagination.

Noa Goffer The Joy of Being Understood, Front
(On Munken Notes Pure)

Noa Goffer The Joy of Being Understood, Back
(On Munken Notes Pure)

“For me, there’s no real structure, or an organising system for how to start a new work. First, I need to feel inspired. But inspiration doesn't always come upon request. I do have little tricks, games I play, ways in which I cheat myself into not thinking too much.

Music always seems to be the best option. It’s the most direct medium of art, the most pure, and it charges me with feelings and sentiments and allows me to connect with a soft, tender space within me. This space is where creation happens.”

When I succeed in letting go and clear my brain, the fears, insecurities and uncertainties dissolve. I start walking confidently into the unknown. A blank page is threatening, but I comfort myself in the thought that I can always start over.

“The thought reassures me, although in truth, you can’t always start over. But that doesn't matter - the thought alone is enough help. 

I like starting a new painting without a formulated plan. With a line, or a stain on the paper. I look at this tiny beginning on the page and it’s very intimate, it’s something only I know exists, and from that moment of trust, I let my imagination run wild.”

My best work comes out of a sense of connection and joy.

“The mistakes, the stains of paint you have to cover with more paint, that’s the most creative moment, it’s where creation is born.”


Tel Aviv-based artist Noa Goffer has been drawing in notebooks ever since she can remember. After enrolling at film school to become a writer and director, she discovered her passion for illustration and switched careers, being drawn to image and colour rather than work in a hierarchical environment. Today, Goffer combines her two loves in her work: telling stories and exploring characters and drawing.